10 Mission Statements That Make their Mark

There are a hundreds of brands we interact with in our everyday lives. I love to look behind the curtain and get a sense for the company's mission. Yesterday's post summarized how you can build your brand story. Here are a few I love: 

Outdoor Voices
Our mission is to get people out there and Doing Things together, to redefine recreation as part of everyday life.

The Muse
Helping people succeed at their careers, and find meaningful jobs at the best companies.

The Skimm
The Skimm makes it easier to be smarter.

Beauty Counter
To get safer products into the hands of everyone.

Hello
Our mission is to help people to live better through understanding themselves and the world around them.

Laurel & Wolf
Transforming the way people live, one space at a time through the power of great design.

Warby Parker
Our mission is to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.

23andMe
To help people access, understand and benefit from the human genome.

Headspace
Our simple idea is to teach the world to meditate, so that everyone can live a happier, healthier, more enjoyable life.

Lynda.com
To help you learn the skills you need to achieve your full potential.