Meet your Chief Business Officer In-Residence. Emedded temporary leadership across growth, brand and strategy for solo founders.
Startup Leadership on Demand
Being a founder can be a lonely journey. And in today’s rapidly changing business landscape, more people are building independently, learning new skills, leveraging AI, and bringing ideas to market without traditional teams or infrastructure.
I’m a 5x VC backed startup executive and I founded Campsix in 2012 to support founders through critical stages of growth, providing both strategic direction and hands-on execution.
Over the past 25+ years, I’ve operated across nearly every function and phase inside startups and high-growth companies — from early-stage MVP to go-to-market to scale.
Today, I’m building a portfolio of AI tools alongside the same founders I support — navigating the realities of lean teams, rapid execution, and a new era of entrepreneurship where founders are wearing more hats than ever before.
That’s where the Chief Business Officer-in-Residence model comes in. Built around my passion for helping founders turn ideas into profitable businesses. My approach is rooted in aligning strategy, storytelling and systems in a way that resonates with both revenue goals and customers.
Whether it’s for a week, a month, or three, I step in as a thought partner and experienced operator to help founders launch, launch, gain traction, grow revenue, and scale — so you don’t have to do it alone.
PAST WORK
salesforce.com
MOE ASSIST
Female Founder Collective
TYTL.ai
LTK
HELLO ALICE
A Clearer Path. A Smarter Strategy. A More Profitable Future.
Whether you’re launching, scaling, or pivoting, a strong business model, monetization strategy, and operational foundation is the difference between spinning your wheels and building a business. That’s why we always start with a quick Audit.
This isn’t a cookie-cutter checklist, it’s a deep-dive designed to give you a roadmap to profitable growth. And it takes less than a week.
Where to Start
Audit Outcomes
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Does your brand stand out, or are you blending in? We’ll evaluate how well you’re differentiated, whether your messaging resonates, and where you can strengthen your positioning.
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Are you solving the right problem for the right audience? We’ll assess whether your offer is aligned with demand and what needs to shift to increase traction.
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re you maximizing revenue potential? We’ll identify gaps in pricing, offer structure, and profit models to ensure your revenue streams are sustainable and scalable.
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Is your marketing strategy effectively driving growth? We’ll examine your content, messaging, and which channels (organic, paid, social, email, partnerships, PR, etc.) are actually delivering results—and where to focus for maximum impact.
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Is your business running efficiently? We’ll look at your backend processes, tools, processes, usage and workflow to optimize for growth.
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Is your set up for optimized decision-making or positive mindset? The way you think, lead, and implement strategy directly impacts growth. We’ll assess whether outdated management approaches, fear-based decision-making, or lack of adaptability are holding you back—and provide a roadmap for leading with clarity, confidence, and a future-focused strategy.
Want to Jump Right In? Choose Your Phase and Book a Call.
Idea Phase
Focused strategic review of your customer experience, brand, business model, operations, and market positioning.
Together, we identify key insights, opportunities and obstacles, helping refine your vision, strengthen your foundation, and set a clear path to revenue.
Best for: Founders refining an idea, validating direction, or preparing to build.
GTM Phase
Hands-on partnership to achieve KPIs and milestones as you launch.
This may include go-to-market strategy, acquisition and retention initiatives, content and social media planning, or growth systems. I work alongside you to shape the strategy and help drive execution.
Best for: Companies that are ready to launch their product and need Sr. level support without adding full-time headcount.
Growth Phase
Short-term strategic leadership support for businesses navigating growth and operational complexity.
I step into the business to help guide execution, align priorities, improve systems, and create momentum across growth, operations, customer experience, and brand.
Best for: Companies scaling, raising capital or pivoting to achieve scale.
Work Faster. Smarter. And Get More of What You Need.
Alignment
Success happens when your vision, strategy, and execution are in sync. Whether it’s refining your positioning, scaling your business, or reaching the right audience, alignment ensures every move has impact.
Big Ideas
I’ll transform your vision into something tangible and impactful. New products, new streams of income, new big partnerships, let’s find the white space and build a roadmap to success.
Growth
I’ll create a strategy that balances profitability with purpose, creating and adapting the customer journey to align with revenue goals - while ensuring you don’t lose your brand essence.