My Work.
A few things I’ve done along the way.
Vox Media (Concert)
Led the full go-to-market strategy for Concert, Vox Media’s premium advertising marketplace. Developed the messaging, positioning, and branded content offering from the ground up—including pricing strategy, internal and external collateral, and GTM execution. Helped define how Vox showed up in the branded content ecosystem across publisher partnerships.
Evolus
Launched and scaled Jeuveau, the challenger brand to Botox, with a differentiated “performance beauty” positioning. Owned go-to-market strategy, brand development, campaign concepting, content strategy, and event programming. Brought a fresh voice to the aesthetics space by blending clinical efficacy with brand-first storytelling.
Brilliant Earth
Named, positioned, and developed the go-to-market strategy for a new fine jewelry line within Brilliant Earth—anchored in sustainable luxury and brand storytelling. Built campaign strategy and messaging for a hero product designed to become a modern icon (think: ethical Love Bracelet). Supported internal and external rollout.
Moe Assist
Served as interim CMO/COO for a creator economy startup, leading product strategy, roadmap development, team management, and go-to-market planning. Raised $3M across pre-seed and seed rounds. Owned executive-level brand, fundraising materials, growth planning, and platform launch.
Curriki
Repositioned Curriki, a nonprofit open-source edtech platform, with new brand messaging, product packaging, and event strategy. Helped the organization better articulate its impact and offering to educators, funders, and partners, moving from legacy tech to a modern, mission-forward brand.
Hello Alice
Partnered with the executive team to build and monetize new platform offerings. Led go-to-market strategy for accelerators, revamped content and product packaging, and supported brand partnerships and business development. Delivered fractional CMO services across growth, brand, and customer experience.
Belly
Conducted a full customer success audit and provided end-to-end strategic leadership during a critical growth phase for loyalty App. Identified operational gaps, improved onboarding and retention processes, and worked cross-functionally to realign teams around a more customer-centric experience.
Female Founder Collective
Lead the development and execution of a multi-week founder accelerator. Built the GTM strategy, pricing, packaging, and customer experience across product tiers. Partnered with the leadership team on marketing, content, and monetization strategy for new community-based offerings.
Rosy Wellness
Developed the full product roadmap, content strategy, and positioning for a women’s health platform. Created fundraising narrative and pitch materials, supporting the successful close of a $1.5M raise. Worked closely with the founding team on brand voice, business model clarity, and long-term growth strategy.
TEZZA App
Repositioned the Tezza brand to reflect its evolution from a creator tool to a culture-defining platform. Led messaging strategy, clarified brand architecture, and worked directly with the founding team to elevate voice, audience connection, and long-term brand value.
Omnicom (Annalect)
Created the positioning, pricing, and go-to-market strategy for a new consulting arm within Omnicom’s Annalect. Helped define the productized service model, internal training tools, and external marketing approach to support scalable growth within a traditional agency holding company.
Everest
Supported brand and positioning work for Everest and its client portfolio. Led collateral development, clarified messaging, and provided strategic GTM support for brands across categories. Helped elevate Everest’s role as a brand growth partner by sharpening its external narrative and internal tools.
The Local Vault
Created fundraising strategy and built the investor pitch deck to support growth for this luxury consignment startup. Helped clarify market opportunity, business model, and brand positioning for potential investors.
Linux Foundation
Supported the launch of a continent-wide open-source sustainability initiative through brand-aligned content strategy, social media messaging, and campaign architecture. Helped position the Linux Foundation as a leader in global, ethical tech innovation.