About Me
I began my career in New York City in product marketing and equity research — a foundation that taught be how to analyze markets, distill value, and bridge the gap between product, marketing, and customer. In 2000, the startup world sparked my obsession with building as I shifted into tech, where I spent decades leading growth, marketing, and operational strategy at companies like Salesforce, thisMoment, Belly, LTK, and Hello Alice. Across these roles, I work many hats, leading cross-functional initiatives from go-to-market planning, customer acquisition, brand positioning, retention strategy, internal operations, team development, content strategy, product management, marketing and revenue growth.
Through my leadership journey in startups, I learned that great ideas can fail without the right strategy and process, and launched Campsix in 2010 to offer hands-on support for early-stage businesses. For over a decade Campsix as worked across consumer, tech, wellness, and mission-driven brands — helping companies like Rosy Wellness and Moe Assist secure venture funding and build thoughtful go-to-market strategies in addition to taking on fractional executive roles for organizations like Hello Alice, Curriki, Everest, and the Female Founder Collective.
As a founder myself, I understand the pressure of needing to move fast — but I also know the cost of building without clarity. I focus on helping teams connect their strategy to execution: defining who they serve, what they’re offering, how they show up, and how to structure for sustainable growth and customer loyalty.
In 2020, I co-founded Lemon HQ, an influencer and social media agency designed for modern brands navigating cultural relevance and creator-powered growth. At Lemon, we lead campaigns, events and growth strategy for clients like Ring Concierge, Brilliant Earth, Evolus, Dearfoams, Armani, Von Maur, Blue Lagoon Skincare, and others — blending storytelling, influencer strategy, media, and partnerships to drive measurable brand traction.
Over the years, I’ve worked through nearly every major shift in how brands connect and grow — from the rise of social media and creator-led platforms to loyalty innovation and now the impact of AI on content, community, and customer experience. While the tools continue to evolve, what remains essential is relevance, intentionality, and a deep understanding of your audience.
Whether I’m advising founders, building brands, or working alongside internal teams, I bring a customer-first mindset, operational clarity, and the ability to translate big ideas into business results. My approach is rooted in clarity — aligning strategy, structure, and storytelling in a way that resonates with both the business and the people it’s built to serve.
That belief — in building what matters, not just what’s trending — has also shaped how I live and lead. I’m a mom of two, and I’ve built my career around the kind of freedom that allows me to grow something meaningful while staying present in my life. That balance is part of what I bring to my clients and collaborators: a grounded, human approach to growth that’s sustainable by design.
This philosophy extends beyond client work. Over the past decade, I’ve built and led accelerators and founder communities in partnership with organizations like Impact Engine, Etsy, Progressive, FedEx, Wells Fargo, Hello Alice, and the Female Founder Collective. Today, I continue host a vibrant community of local entrepreneurs out of my barn in Westport, Connecticut.